Did you know that programmatic advertising is one of the most effective way to reach a massive seize of your desired audience ? Programmatic advertising is designed to connect your ads to large audiences across multiple cities, countries even continents through different devices, technologies. Just put, the practice of using automated bidding and placement platforms that buy and sell digital ad space in real time. In the next few lines. Even with so much benefits, it is not understood by many businesses. This blog will help you understand how programmatic advertising work and how your business can benefit from it.
What is programmatic advertising ?
Programmatic advertising is a new way of connection your ads to larges audiences by use of the the demand and supply of digital ads space in real time. The decisions on the ad placements are made using hyper-specific data including the target consumers age, location, career, and specific consumer interests. This enables companies to launch hyper-targeted, extremely effective, ad campaigns that yield the highest ROI. many large corporate that understood it power, integrated programmatic advert in their marketing strategy. in most cases the end results is always positive. Marketing Global Strategy have invested in meaningful partnerships to help businesses achieve their full potential growth fast than planned or expected with programmatic advertising. Now, the question is how is your business going to benefit from the service ? Let dive deep into it.
How to use Programmatic advertising
When creating a programmatic marketing campaign, the first step is to ask yourself, what does your brand stand for? Is it an irreverent brand? Is it a serious brand? It is critical to first think about who you want to be at a higher level. It’s another form of customer-centricity. The best strategic approach is to begin with a broad target audience and then revise the campaign continuously as more data becomes available. Continuous iterative optimization is the best practice when deploying a programmatic marketing strategy and is the answer for how to continually compound better economics in any marketing campaign. You can be outspent by your competitor, but you should never be “out-tested”.
A hugely differentiated factor of programmatic marketing is the sheer volume of tests you can actually run, meaningfully in any given time period, and the amount of data you get access to. Programmatic advertising is driven by data stored in search engine, the cookies in browsers and certain accesses such as location access, camera access, microphone access and more that we give to apps on our phones.
You also check out on google learning and development Youtube channel to learn more about their way of serving programmatic advertising.
What is the difference between programmatic marketing and traditional marketing ?
In traditional marketing efforts, the analysis and optimization of campaigns occur after they have concluded. In contrast, programmatic marketing ad campaigns are updated and optimized in real time.
Every business should consider implementing well-executed programmatic marketing campaigns and adopt the best practices, themes, and processes to gain a uniquely powerful competitive edge.
The concept of branding and programmatic marketing is no longer only in the direct-to-consumer area.
Programmatic marketing is particularly beneficial for B2B ad campaigns. While B2C campaigns often aim to reach a broad audience, the B2B sector focuses on a smaller, specialized group of key decision-makers. This makes programmatic marketing ideal for B2B, as it allows for precise, data-driven targeting that conventional display advertising, which is bought upfront, cannot achieve.
Other key benefits of programmatic marketing include:
- Enabling your team to concentrate on strategy rather than mundane tasks like generating ad orders.
- Increases brand awareness by efficiently utilizing CPMs (cost per thousand impressions).
- Optimizes exact best targeting in media buying.
- Reduces ad fraud through machine learning that helps identify fraudulent clicks.
How is programmatic advertising growing ?
According to Statista Digital Advertising Report 2021, in 2021 digital ad spending was $756 million, and is about to reach $874 million in 2022. Nowadays, South Africa has quite an active programmatic ads market. Over the past few years, programmatic has taken up a major role in the sphere of digital advertising. In 2021, 56% of digital ads were generated by programmatic. This percentage is predicted to reach up to 59% in 2026.
With the speed at which programmatic advertising is growth, competition is expected to increase as well. We strongly advise to try it when and if there is an opportunity for your business to tap into the programmatic marketing.
What platforms to use for programmatic marketing ?
Below are the most efficient platforms for your programmatic marketing:
DV360 (https://marketingplatform.google.com/about/contact-us/)
Amazon DSP (https://advertising.amazon.com/solutions/products/amazon-dsp)
Yahoo DSP (https://www.adtech.yahooinc.com/advertising/solutions/dsp)
Taboola (https://www.taboola.com/contact)
Zemanta:( https://www.zemanta.com)
Adform (https://site.adform.com)
Choozle (https://choozle.com)
However, what we have done is that we have partnered with all the platforms above to use programmatic advertising at a reasonable price. We take care of the strategy, monitoring ads performance, reporting even advising our clients FREE OF CHARGE !
All you have to do is to feel the form below and one our consultants will reach out to talk about what your business needs.
We guarantee your success !
Thanks for reading !